Home | Dragon Rouge New York

Baby Boom!

In 2012, all the signs point to an increase in the birth rate in East Asia.
Innovation

Creating a new wine brand for millennials
Strategy

Re-introducing a healthy beverage
Design

Redesigning a global leader in personal care
Innovation

Pioneering a new offering in home energy management
Strategy

Re-positioning a leading hospitality brand
Design

Creating a new global identity for a 100-year-old brand

Blog

7 Macro Trends for 2012

Dragon Rouge pre-released its 2012 macro-societal trends to a select group at the NYC office with cocktails and discussions about how Dragon Rouge’s proprietary macro trends will affect innovation and breakthrough brands next year.

All Bran

Re-defining a 100-year-old brand: All Bran Case Study

Challenging times call for new perspectives

With new scrutiny being placed on financial institutions, how can brands rise to the challenge?