27/10/2009
"8 Guaranteed Ways to Kill Your Brand" Article by Eric Zeitoun featured in Marketing Daily
8 Guaranteed Ways To Kill Your Brand by Eric Zeitoun
Throughout the recession, many marketers have relied on so-called "recession-survival" lessons to drive their strategies. Unfortunately, these aren't always lessons as much as they are myths. We thought we would help dispel some of them and share a few tips to spur positive momentum.
To read more of this article, go to Marketing Daily.
