Fine Fragrance Launches & Post-Recessionary Consumers
Perhaps more than any other personal care category, fragrance launches capture the moment and crystallize how consumers react to changing societal dynamics.
By Eric Zeitoun Dragon Rouge USA
Although data points seem to be contradictory at times, most economic indicators tend to suggest that the world’s major economies are on the path to recovery from what will have been the most grueling recession in decades. With the benefit of hindsight, here are some insights about the macro societal shifts that happened as a result of the recession, and the changes in consumer mindset that will have a lasting influence on the world of branding and packaging in the world of health and beauty.
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