Pevonia, the world’s leading supplier of skincare products sold through spas and salons, was mainly established in the US and Asia. The packaging had not been updated in ten years and no longer met the expectations of a growing clientele for spa care products; sales volumes in this segment were increasing as spa and beauty salon visits became more accessible to all.

We needed to reposition Pevonia as a brand with a clear focus on the “natural” but nonetheless unquestionably part of a high-end universe. The overall image thus needed to be revamped. The goal was to help it maintain its leadership in a market that had become extremely competitive, but also bring it outside its exclusive channel to put it on a level playing field with other spa and beauty salon brands.

Dragon Rouge suggested that Pevonia focus on purity and sophistication – hence the generous use of white and silver – to emphasize its distinctive strength: unmatched expertise in spa care products.A more sophisticated logotype, clearer-cut packaging, and the use of more refined materials all reinforce the higher-end positioning and new modernity.We also created a segmentation system by using the emblematic leaf in different colors.