Yop is the hands-down leader in the dairy beverage market, appealing mainly to younger males who drink large quantities of beverages, especially soft drinks.For Yoplait, the extension of the YOP brand franchise was both a strategic decision and an opportunity.

The idea was to create new growth drivers for Yoplait by helping it penetrate a new segment without taking it away from the core Yop consumer base: young adults who like soft drinks.Dragon Rouge identified three key priorities: Be straightforward and honest, avoiding caricatures of the codes appealing to young people Express the unique sensorial experience afforded by a product that is sweet and bubblyMark a breakthrough in a crowded dairy drinks segment

Dragon Rouge portrayed Dizzy as delivering unique sensations to “free the mind and stimulate the senses”, taking a disruptive view of the dairy universe:Aluminum bottle Powerful color code that is both premium and innovative: purple Background that evokes a polysensorial experience Mascot: an “utterly deranged” moose Sold on dairy drinks shelves since September 2008, Dizzy has proven highly popular with teenagers. The comprehensive visual universe created for the new brand allows it to be expressed via numerous applications: the brand can “speak” and the moose can “speak for it”. The associated color, typography and photographic registers are immediately recognizable.