News

John Tanner & Karen Smith join Dragon Rouge NY

admin — Mon, 06 Feb 2012 21:34:29 +0000

06-02-12

Dragon Rouge has added two high-level executives in its New York office.

Karen Smith has joined the Dragon Rouge team as Executive Vice President, Strategy and Innovation. In this new position, Karen will be supervising and building the consumer branding practice across brand strategy, innovation and client development.

Enter the Dragon

admin — Wed, 01 Feb 2012 17:23:51 +0000

01-02-12

Jonathan Chajet to head up new Dragon Rouge business in China

We’re expanding our operation in Asia, adding to our presence in Hong Kong with a new office in Shanghai.

Year of the Dragon!

j.chevrier@dragonrouge.com — Mon, 23 Jan 2012 18:22:46 +0000

23-01-12

The Dragon is said to be a deliverer of good fortune and a master of authority, and today it’s the ultimate positive symbol signifying success and happiness.

How Macro-Trends are Affecting the Future of Private Brands

Tue, 29 Nov 2011 17:28:16 +0000

29-11-11

"Dragon Rouge, a New York-based international brand consultancy, released its seven macro-societal trends that will shape product and service brand innovation in 2012...The ability to put these trends into perspective and action depends on what marketers are trying to do with their brands", Dragon Rouge added.

Branding in 2012

Tue, 22 Nov 2011 19:46:23 +0000

22-11-11

“Branding in 2012 : HOW design magazine publishes Dragon Rouge macro-trends on HOW blog. HOW magazine celebrates the power of design and the people and trends that influence it. As a forward look into 2012, HOW has summarized Dragon Rouge’s 7 macro-societal trends and how they are shaping the future of brands. Click here to read the blog post:

HAPPI highlights Softlips rebranding

Thu, 17 Nov 2011 16:32:43 +0000

17-11-11