News

What Marketers Can Learn From Artists

emily@dragonrouge-usa.com — Thu, 23 May 2013 14:12:12 +0000

23-05-13

People in business increasingly seek inspiration through creativity. Jim Stengel, former global marketing executive at Procter & Gamble , recently coined the term “business artists” to describe leaders who can breathe a sense of purpose into their organizations.

Business is Beautiful Book Launch

emily@dragonrouge-usa.com — Wed, 08 May 2013 16:49:07 +0000

08-05-13

Accepted wisdom tells us that business and pleasure should never mix. We disagree.
Come find out why we believe they are designed for each other
at the New York book launch of: Business is Beautiful.

Join us for lively debate, food, cocktails and entertainment at a fantastic space.

Business is Beautiful

emily@dragonrouge-usa.com — Thu, 11 Apr 2013 17:18:46 +0000

10-04-13

Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. Beyond profit, businesses have the ability to make valuable contributions to society.

Business is Beautiful launching

admin — Mon, 11 Mar 2013 10:29:27 +0000

26-03-13

Introducing the new book from Dragon Rouge, Business is Beautiful – the hard art of standing apart.

Measuring Cool

emily@dragonrouge-usa.com — Thu, 07 Mar 2013 21:58:10 +0000

05-03-13

Business leaders can now determine whether their brands are perceived as cool and how much emotional heat they have as a measure of future business success. Results from a recent study in the beer and spirits categories are described below to illustrate the new insights available from measuring cool.

Dragon Rouge in South America

admin — Thu, 28 Feb 2013 10:12:33 +0000

28-02-13

We are very pleased to announce the opening of our newest office in Sao Paulo, Brazil in March 2013. It is headed up by CEO, Alexander Sugai, with a team of twelve people. Alexander has a wealth of experience as a creative director and consultant in design and branding with Futurebrand in New York and Brazil. Look out for more news, and read co