Re-launching a global leader in personal care
In the shower
Palmolive’s experiential portfolio plays a prominent role for the overall Palmolive shower & bath business, but in the past half decade, Aromatherapy and Thermal Spa have lost distinctiveness as branded and private label competitors have copied its current label execution. Colgate Palmolive sought to increase consumer relevance and interest under one common platform for the Palmolive portfolio to reclaim its stronghold in the experiential category.
The multi-sensorial experience
Dragon Rouge contemporized the pack design for Palmolive by creating a unified look while communicating premium positioning, high quality, exclusivity, and a multi -sensorial experience. The graphic and the structural design work seamlessly together to visualize this sensorial experience.
Expanding the experience
The success of the redesign on Aromatherapy led to the redesign of the Palmolive naturals portfolio around the world across multiple categories and cultures.
Did you know?
The use of plant oils can be traced back over 6000 years. The Chinese, Egyptians, Greeks and Romans all recognized the therapeutic properties of essential oils and plant extracts.